Events

October Trust Dialogue: Deepfakes + Disinformation

OCTOBER 28 12 PM - 1 PM ET — The information environment has become a new source of business risk.

False and misleading narratives can emerge quickly, spread widely, and create real consequences for reputation, customer trust, and business performance. Malicious actors can exploit this environment to manipulate perceptions or sow confusion, while AI is increasing the speed and scale at which deceptive content can be created and amplified. For brands and communications teams, this new reality is changing what it means to be prepared for a crisis.

In this Trust Dialogue, Dave Fleet, Managing Director and Head of Global Digital Crisis at Edelman, will explore how brands are adapting to information-driven crises and what communications leaders need to be thinking about now. Drawing on Edelman’s work with clients, he’ll share how organizations can better anticipate these threats, respond when false narratives take hold, and prepare for what comes next.