Trust in Media Cooperative

Our mission is to ensure public access to information quality (InQ) derived from standards and tools agreed upon by a diverse, nonpartisan forum of experts.

We envision an information environment that is accessible to everyone, individual and organization alike, and which contains accurate and reliable content whose origin is transparent to the consumer.

TIM Values

  • TIM understands and harnesses the power of working across sectors and disciplines to build solutions at a scale no one can create alone.

  • Open communication and information sharing is the internal standard for TIM and the external expectation. Fair and open engagement empowers our team, our partners and members.

  • The best ideas and outcomes arrive from diverse perspectives, lived experiences and lessons learned. Youth informed perspectives are particularly important in this fight.

  • It is our responsibility to drive both action and accountability within our team and our community.

  • We think of information as infrastructure. Protecting key infrastructure, like our grid, food supply, land and seas ensures safety to the American people.

What is TIM?

TIM is a multi-disciplinary, cross-sector forum focused on building a standard framework and language for trusted AI and information quality (InQ) and building a platform through which people and organizations can access information that is authentic, reliable, and accurate.

“There is a critical link between Information Quality (InQ) and the output quality of generative AI. The explosive growth of generative AI has only served to increase our urgency and commitment to the cause.”

- The Honorable Ellen McCarthy, TIM Founder and CEO


Learn More About TIM